Web 2.0 Design can be defined more closely as it refers specifically to design for the web.
Below lists a few basic Web 2.0 design principles:
- Large text. Screen resolutions are getting bigger, so make titles and copy large enough to read
- Simplicity. A Web 2.0 design is simple, featuring plenty of white space, without superfluous elements
- Strong navigation. You can’t go wrong with simple, attention-grabbing, easy to use navigation
- Powerful logo. Branding is everything on the web. If a site isn’t memorable, people will not come back. A unique logo and a memorable name is important
- WOW factor homepages. Use an attention-grabbing image and/or message that fills the entire screen or view port of the main page?
- Gradients, Gloss, Flat Colors. Some Web 2.0 sites make use of strong, flat, colors. The plastic and gradient effects are often overused, but can look good if used sparingly
- Drive by icons. Elements are more noticeable if they have relevant icons near them
