How it was:

Doughboy Pizza had a static website that could not be found in search results nor could it be updated by management. It was imperative that Doughboy came up with a solid online presence as they were expanding operations with multiple store locations.

What we did:

Macdaddy provided an initial branding campaign that included an identity treatment to bring some life to the brand. The doughboy website, pizza boxes, business cards, shop graphics and takeaway menus were then branded with these new characteristics.

Having grown from 1 to now 7 operating stores around Sydney the challenge was on to get doughboy high in search engine results. Macdaddy proposed a parent website with sub-domain pages for each of the stores so that unique content could be displayed on each site, including Google maps, meal deals and contact details.

Doughboy manage content on all their sites through the macdaddy developed Content Management System, copilot [CMS].

What we’re doing now:

Macdaddy started a Search Engine Optimisation (SEO) campaign that has so far achieved first page ranking for 5 of the 7 stores.