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essential website checklist

Look and feel

Presence is everything and the web is no exception. You need to make an impression!

macdaddy design compelling websites to create an ambiance that invites the user to explore the pages within.
Look and feel

There are three responses to a piece of design– yes, no, and WOW! Wow is the one to aim for.
Milton Glaser

User eXperience

"User experience" on the web encompasses all aspects of the end-user's interaction with your website.

macdaddy produces an exemplary user experience by meeting the exact needs of the customer, with simplicity and elegance.
User eXperience
Design is not just what it looks like and feels like. Design is how it works!
Steve Jobs

Don’t make me think!

Is the purpose of your website self-evident?

macdaddy can help refine and communicate your message so that visitors instantly get where you’re coming from.
Don’t make me think!
Websites that are hard to use frustrate customers, forfeit revenue and erode brands.
Forrester Research

Content is king!

Search engines like Google use sophisticated algorithim's to determine which websites have unique and quality copy to better rank them in a search result.

macdaddy can assist with the creation of web friendly content, including: copywriting, graphic design, illustration, photography, film and audio.

Content is king!
Think like a wise man but communicate in the language of the people.
William Butler Yeats

Information Architecture

Information architecture is the categorization of information into a coherent structure that users understand quickly, if not inherently.

macdaddy provides effective information architecture by understanding your business objectives and constraints, the content, and the requirements of the user.

Information Architecture

Confusion and clutter are the failure of design, not the attributes of information.
Edward Tufte

Target audience tested

There is no better way to know that your site works than having it target audience tested.

macdaddy can assemble a group of qualified users to put your website through its paces, to ensure it delivers on performance and usability.
Target audience tested
Supposing is good, but finding out is better.
Mark Twain

Content Management System

A good CMS will have a solid framework that can be customised quickly, is search engine friendly and easy-to-use.

macdaddy has combined all this and more into copilot [CMS], a powerful tool for managing Website content. Rule your domain!
Content Management System
Ease of use may be invisible, but its absence sure isn’t.
IBM

Reliable hosting

Uptime on the web is critical for any business or organisation.

macdaddy offers hosting with a 99% uptime guarantee, co-location back-ups, customisable server configurations and much more.
Reliable hosting

There is never enough time, unless you're serving it.
Malcolm Forbes

Search Engine Optimisation

SEO is fundamentally a set of methodologies that make it easier for search engines to find you.

macdaddy can provide SEO services to help keep your website obtaining top results.
Search Engine Optimisation

The success of a web page should be measured by one criteria: Does the visitor do what you want them to do?
Aaron Wall

Account Management

Developing and maintaining your digital assets is an ongoing job if you want to remain relevant and stay in the game.

Post launch, macdaddy assists many of its clients with content management, social and new media services.
Account Management

Management is, above all, a practice where art, science, and craft meet.
Henry Mintzberg

  

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